OPEN CALL
Apply with 3–5 products or offers you’d like us to consider.
1 NOVEMBER–15 DECEMBER • APPLICATIONS CLOSE 30 SEPTEMBER
01 — DISCOVER
Customers discover Christmas Edit through HejMakers, Instagram, social media and campaign content.
02 — SHOP
Customers see the full selection and complete their purchase through HejMakers.
03 — YOU FULFILL
You keep your own products. When something sells, you receive the order, pack it and send it directly to the customer. If it is preorder or made-to-order, you make it within the lead time you have set.
04 — HEJMAKERS HANDLES CHECKOUT
HejMakers handles customer checkout and payment and settles with you after commission.
Customer pays shipping. Final practical shipping instructions will be confirmed before launch.
750 SEK + VAT
+ 20% COMMISSION
On sales made through HejMakers Christmas Edit.
LIVE 1 NOVEMBER–15 DECEMBER · APPLICATIONS CLOSE 30 SEPTEMBER
Instead of everyone running a separate Christmas campaign, HejMakers is bringing a curated selection of products together in one place.
A big part of the campaign will happen through Instagram, social media and HejMakers content.
We’ll introduce the products, the makers and the stories behind them, and lead customers back to HejMakers where they can discover the full Christmas Edit and shop.
The idea is to help people discover both the products and the makers behind them.
SHOW YOUR BEST PRODUCTS
Choose 3–5 products or offers you think would make great Christmas gifts.
They can come from your existing collection. You do not need to create a whole new collection.
One product can have several colours, sizes, materials or other variations and still count as one product.
Examples:
One bag available in four colours = one product.
One garment available in several sizes = one product.
One ceramic piece available in different glazes = one product.
IMPORTANT
Every maker’s Christmas Edit offer should include something that makes buying it through HejMakers feel special. This is a required part of the concept.
It could be:
a gift set or bundle
a special colour or variation
personalisation
gift wrapping or special packaging
a small extra gift
a limited edition
a special combination
a preorder offer
It does not have to be a discount.
Makers can continue selling their regular products through their own webshop, Instagram, markets, shops and other channels.
The Christmas Edit version should simply give the customer a reason to choose to buy it here.
MADE YOUR WAY
Have 5 ready? Start with 5.
Happy to make another 10 if they sell? Add 10 on preorder.
You decide:
how many you have ready
how many additional orders you can take
how long you need to make them
your final order date before Christmas
5 READY NOW + 10 TO ORDER + YOUR LEAD TIME
The customer sees the relevant lead time before ordering. When you reach the quantity you’re comfortable making, the product can simply sell out.
SELL WHAT YOU HAVE. MAKE MORE WHEN IT’S ORDERED.
MADE SLOW. SOLD SMART.
HejMakers creates the shared Christmas Edit and the campaign around it.
shared Christmas Edit shop
curation and product presentation
checkout and customer payment
campaign direction
Instagram and social media promotion
shared photography and campaign content
maker and product features
links back to HejMakers maker profiles
simple sales information after the campaign
The maker profile can show customers where they can find the maker in real life during the Christmas period, including markets, shops, studios and other events.
Relevant products may also be presented to business contacts looking for Christmas gifts. Corporate orders are not guaranteed.
The short version first. Open a question for the practical detail.
Can one product have different colours or sizes?
Do I need everything in stock?
How does preorder or made-to-order work?
Can I sell the same products elsewhere?
How does shipping work?
Do I need a registered business?
Do I need a large following?
Is everyone who applies accepted?
Are sales guaranteed?
Got something good for Christmas? Show us what you make.
APPLICATIONS CLOSE 30 SEPTEMBER
MADE SLOW. SOLD SMART.
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hejmakers
The digital space for makers, created with purpose in Sweden.